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With the growing acceptance and availability of cannabis, users are now keen to optimize their consumption experience. A range of factors, including flavor, potency, and quality, can impact the overall enjoyment of cannabis. However, one key aspect that is frequently neglected is the freshness of the product. As with any other consumable goods, the freshness of cannabis has a significant influence on its taste, potency, and effects. Therefore, it is crucial to understand how freshness affects various aspects of the cannabis experience and to take appropriate measures to preserve it through proper storage.

What happens to cannabis over time?

Every living thing goes through changes as time passes, and cannabis is no exception. Once it is harvested, the plant starts to deteriorate and lose its potency due to a natural process called decarboxylation. This process happens when the plant is exposed to air, heat, and light, causing the cannabinoids to break down gradually. As a result, the quality and strength of the cannabis product can decrease significantly over time. Therefore, it is crucial to monitor the freshness of your cannabis and consume it before it becomes too old.

The impact of freshness on flavour

The flavour of cannabis is significantly affected by its freshness, as freshly harvested cannabis possesses a more intricate and nuanced flavour compared to old and stale ones. The distinct and lively taste of fresh cannabis is attributed to the presence of terpenes, which are aromatic compounds present in the plant. These terpenes are responsible for the unique flavour profile of each cannabis strain. In contrast, stale cannabis experiences a breakdown of terpenes that causes its flavour to become bland and unappealing.

The impact of freshness on potency

To ensure the freshness of cannabis, potency is a crucial factor to consider. The moment cannabis is harvested, it starts losing its potency. The levels of cannabinoids within the plant can decrease over time, which may lead to overall reduced potency of the product. Medical cannabis users who depend on the potency of the plant to manage their symptoms must pay extra attention to this aspect. Cannabis possesses the highest level of potency when it is fresh, and this decreases as it gets older and stale. The level of cannabinoids within the plant is at its peak when it is fresh. Therefore, it is vital to utilize cannabis as soon as possible after it is harvested to maximize its benefits.

The impact of freshness on quality

In addition to flavour and potency, freshness can also impact the overall quality of cannabis. Fresh cannabis is much more visually appealing than stale cannabis, and it is often more vibrant in color. Stale cannabis can be dry and brittle, which can make it less enjoyable to consume. It can also be more difficult to break up and roll into a joint or pack into a pipe.

The freshness of cannabis can also impact its effects on the body. When cannabis is fresh, it tends to have a more uplifting and energizing effect on the body. When it is stale, it can be more sedative and relaxing. This is because the levels of cannabinoids within the plant can impact the way that it affects the body.

How to store cannabis for maximum freshness

The proper way to store cannabis depends on whether it is fresh or has been dried and cured.

Fresh Cannabis:

  1. Remove any excess leaves or stems, and store the buds in an airtight container.
  2. Keep the container in a cool, dark place, such as a refrigerator, to help preserve the freshness of the cannabis.
  3. You can also put the cannabis in a plastic bag or container, and then place it in the refrigerator. However, make sure that the bag or container is airtight, to prevent moisture from entering.

Dried and Cured Cannabis:

  1. Store the dried and cured cannabis in an airtight container.
  2. Mason jars or opaque containers are ideal for storing cannabis. Avoid clear containers, as they let in light which can degrade the cannabinoids and terpenes.
  3. Store the container in a cool, dark place, such as a closet or cabinet.
  4. Do not store the cannabis in the refrigerator, as the moisture and temperature fluctuations can damage the potency and flavor of the cannabis.


To sum up, the quality, taste, and strength of cannabis can be affected by its freshness. It is crucial for consumers to take note on how to store it appropriately to guarantee the best cannabis experience. Whether you are new to using cannabis or an experienced user, comprehending how freshness plays a vital role in getting the most out of this incredible plant is essential. Visit Wccannabis.co online dispensary for all your cannabis needs.

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